21 June 2007

BBC gets in on US immigration debate

This series of interactive billboards, deployed around NYC last year during the launch of BBC World in America, won a U.S. Gold prize for outdoor advertising at the Cannes Lions International Advertising Festival this week. People who saw the billboards could text their vote, with results continuously updated on the board. This was my favorite, but other interesting themes included Liberator/Occupier (photo of U.S. troops in Iraq) and Befriend/Beware (Chinese flag).